Flagship — Day 7 → 1 Month
7 days to 1 month — achievable result windowFlagship storefront rebuild & catalogue optimization
Faire seller (name withheld)
Our flagship engagement and the clearest demonstration of what the practice does at full depth. Once discovery was corrected in the first week, the remaining window was spent on catalogue architecture, assortment logic, margin clarity and retailer trust signals — the layers that move reorder behaviour rather than first-click curiosity.
Metrics
- Total sales
- $100 $15,000
- Conversion rate
- 0.1% 7.8%
- Unique visits
- 534 7,000
- Orders
- 55 orders fulfilled in the reported window
- Window
- Day 7 → 1 Month
Work performed
- —Storefront brand statement, hero merchandising and collection order rebuilt end to end
- —Catalogue restructured into buyable collections rather than production batches
- —Descriptions rewritten with specifications, packaging, case pack and in-store context
- —Wholesale price, MSRP, margin, MOQ and lead time made explicit on every priority listing
- —Category and attribute placement corrected across the full catalogue
- —Low-performing duplicate listings consolidated; performance reviewed weekly in Faire analytics
Observations
- Assortment grouping raised items per order more visibly than it raised raw session volume.
- Explicit lead times and case packs reduced pre-order messaging, shortening the distance between first view and first order.
- A one-month window is achievable for storefronts with existing product-market fit; brands entering Faire cold typically need longer.
Project reviewed by Joshua Kelvin, Founder — Distinct Founder
Figures are taken from client-supplied Faire dashboard screenshots for the stated period. Results vary by brand, category, catalogue size and market conditions. Past performance is not a guarantee of future results.
