Conversion
Faire buyer
conversion.
Traffic does not equal conversion. A retailer who views eleven products and orders none has told you something specific: the storefront did not resolve a buying question. Conversion work is the systematic removal of those unresolved questions.
What the work covers
Buying clarity
Margin, minimums, lead times and case packs need to be readable without arithmetic. Every calculation you leave to the buyer is a chance to abandon.
Product understanding
Dimensions, materials, care, packaging and in-store presentation determine whether a buyer can picture it on a shelf.
Risk reduction
Sample options, tiered minimums and clear returns policies lower the perceived cost of trying your brand.
Assortment logic
Buyers order collections, not items. Grouping products into buyable stories raises both conversion and average order value.